NEW Learn the Best Practices for SMS Compliance. Download the White Paper

Ytel's message360° API Provides Zoho CRM Customers Multi-Channel Capabilities

FOOTHILL RANCH, CA - 29 July, 2016 - Ytel, a cloud communications company, announced today its new partnership with Zoho CRM. With over 3,500 employees and 6 locations worldwide, Zoho is recognized as one of the leading CRMs on the market. Now available to Zoho customers is text messaging functionality through a native integration with message360°. A Ytel solution, message360° is a Cloud Communications API that integrates Voice, Text, Email, and Direct Mail functionality into any web-based application.

"Zoho was the perfect partner for us because of their customers' needs," said Nick Newsom, CEO at Ytel. "Communication is, and will always be, high priority for businesses and we are helping Zoho provide multi-channel capabilities to their customers."

"We want our customers to get the most out of Zoho, which is why we launched Zoho Marketplace. Here, businesses can choose from a broad range of powerful extensions that increase the capabilities of Zoho products and help businesses be more efficient and productive," said Raju Vegesna, Chief Evangelist of Zoho. "Extensions such as message360° connect seamlessly with Zoho products, ensuring a smooth user experience. We are happy to feature message360° on Zoho Marketplace, and believe that it would be valuable for our customers."

Found in the Zoho marketplace, is the message360° extension, that will allow customers to engage in more personal, two-way conversations through text messaging. Key features of this extension will include:

  • The ability to send text messages to contacts
  • Creation and management of custom text message templates
  • History tracking and scheduling of bulk text message campaigns

There is no cost to start using the message360° extension and Zoho customers get $10 in API credits to get started.

To learn more about the message360° extension in the Zoho Marketplace click here.

To learn more about message360°, click here.


About Ytel (

Ytel powers human communications on a global scale with more than 10 billion interactions orchestrated through voice, messaging, and mail annually. Developers and businesses use Ytel, as out of the box contact center software and programmable API. Founded in 2012, Ytel has more than 100 employees, headquartered in Foothill Ranch, CA, and offices in Los Angeles, CA, Gilbert, AZ, and Melbourne, FL.

About Zoho (

Zoho is the operating system for business — a single cloud software platform with all the applications to run an entire business. Over 20 million users across the world rely on Zoho apps. Zoho's productivity and collaboration applications include email hosting, document management, project management and more alongside a host of business applications ranging from CRM and campaign management to customer support, accounting and more. These applications are offered directly via or through hundreds of partners in the Zoho Alliance Partner Program.