Give leads more opportunities to interact with campaigns through different channels. Driving more qualified and tracked opportunities to person to person engagements. Track every interaction and benchmark new customer KPIs.
Time is money. Don’t let leads cool off or lose existing customers by taking too long to engage with them. Seize the moment someone interacts with your brand and engage with them immediately and through the channel that resonates best with them.
Go beyond just sending email nurturing campaigns and incorporate voice, SMS, and direct mail into your customers’ journey. More touchpoints at the right time allows you to increase brand loyalty and opportunities to convert.
Adapt outbound campaigns to better align with the preferred method of communications of customers. Communicate with SMS as if you would send an email, make a call, or leave a voicemail. Give customers the ability to opt-in with your brand and engage them with the right message, at the right time, through the right channel.
Go beyond the leave behind. When Sales reps interact with customers, keep the conversation going by including SMS short codes on brochures, flyers, business cards, and other marketing collateral. Customers can reach out at a time and through a channel that’s convenient for them.
Traditional advertising channels are expensive and hard to track. Maximize your advertising budget and stay top of mind by combining traditional tactics like billboards, radio ads, and print ads with an SMS short code. Use different keywords to get data on what channels resonate best with your audience.
Not acting in time or through the right channel could be costing you customers. When a customer completes a form on your website, initiate a phone call or SMS message to immediately reach out to the interested lead and never miss out on a hot lead again. You can even initiate an SMS to send when a phone call isn’t answered after business hours.